The Person Behind the Brand
Hi, I'm Kay. Nice to meet you.
I'm a social media strategist and content creator on a mission to help small businesses and local brands show up online with confidence, clarity, and a whole lot of personality.
20+
Brands grown since 2016
My Story
I started here because I believe in the underdog
I have spent a decade constructing and managing social media platforms, while earning a Masters Degree in Psychology. Not only do I know the algorithm, I know the interworkings of the minds of your audience!
After spent years learning the craft of social media: studying what makes content connect, what makes audiences trust a brand, and what actually drives growth versus what just looks good on paper.
I launched Collectively Kay, because I wanted to put those skills to work for the businesses that need them most: the local shops, the solo founders, the passionate makers who are too busy running their business to figure out the algorithm.
That's where I come in.
The Journey
How we got here
The spark
Started with blog writing and internships, which lead to assisting with management on new accounts. After watching their engagement and following grow exponentially, I realized this could be more than just a hobby.
Going full-time
I have been able to assist more brands and companies. I have participated in amazing campaigns with the US Postal Service and even National Geographic!
Collectively Kay is born
Officially launched the brand with a clear mission: make powerful social media strategy accessible to the businesses that need it most — the local ones, the scrappy ones, the ones with heart.
Growing together
20+ brands served, 180K+ followers generated for clients, and a community of small business owners who finally feel confident about their online presence.
What I Stand For
The values behind the work
Authenticity First
Your brand has a real story — and I believe that's your biggest asset. I never create content that feels generic or copy-pasted. Everything we put out sounds like you.
Strategy Over Guesswork
Pretty posts without a plan are just noise. Every piece of content I create is backed by research, intention, and a clear understanding of where your brand is headed.
Community Over Vanity
Follower counts are nice, but real relationships are better. I focus on building an engaged audience that actually cares about your brand — not just inflated numbers.
Growth With Intention
I work with a small roster of clients so I can give every brand the attention it deserves. You're not a number here — you're a partner.
A Little More Kay
Beyond the strategy
Fueled by
Caffeine and early sunrises
Based in
Central Florida — working with brands everywhere
Always listening to
90s summer playlists and marketing podcasts
Currently reading
Remarkably Bright Creatures by Shelby Van Pelt
Outside of work
Diving, farmers markets, and thrifting
Clients say I am
Organized, creative, and genuinely invested
Sounds like a good fit? Let's talk.
I'd love to learn about your brand, your goals, and how I can help you show up online in a way that feels true to who you are.
Free discovery call, no commitment required.